Audi Q5 Launch
Verve Marketing
Driving Success with Another Avenue
The Audi Q5 launch comprised a series of events targeting the motoring press, loyal Audi owners and future customers . Our brief was to deliver a range of edited HD packages featuring launch parties, test drive events and celebrity performances from Gary Numan, David Holmes and Peter Jones of Dragon’s Den. Utlising a combination of HD multi-camera rigs and single camera crews the events were successfully captured over 6 days at two venues and turned around quickly for DVD distribution.
Another Avenue were commissioned by Sony Pictures Ireland and Presence Communication to produce this 2 minute video promoting the movie 'Mall Cop'. The promo was filmed on location in Shelbourne Park, Greyhound racing track in Dublin Ireland.
Directed by Mark Wooderson, the video was aired on RTÉ Young Peoples television, and distributed virally on YouTube.
The promo was shot with 2 x Sony EX3 cameras using Redrock Micro 35 mm Adapters in full raster HD. Edited in Final Cut Pro 6 with green screen composited