Another Avenue
Film, television and commercial production and design
Paul Blart Mall Cop Goes to the Dogs
A promotional film for the 'Mall Cop' released March 20th 2009
Another Avenue were commissioned by Sony Pictures Ireland and Presence Communications to produce this 2 minute video promoting the movie 'Mall Cop'. The promo was filmed on location at Shelbourne Park greyhound racing track in Dublin, Ireland.
Directed by Mark Wooderson, the video was aired on RTÉ Young Peoples television, and distributed virally on YouTube.
The promo was shot with 2 x Sony EX3 cameras using Redrock Micro 35 mm Adapters in full raster HD. Edited in Final Cut Pro 6 with green screen composited in shake and full colour grading in ‘Color’