Direct
Directing for broadcast, commercial and corporate
Slender Xcellerate
Delivering TV advertising on time, to spec and within budget
The brief for this project from the client, Lifes2good, was to shoot, edit and deliver 2 x 20" and 3 x 10” TV spots for a weight control product.
The commercial starred model, journalist, novelist and mum Amanda Brunker showcasing her success with Lifes2good’s Slender weight loss product range.
The commercial was directed by Another Avenue’s Mark Wooderson with graphic design by in-house design senior, Nicola Mitchell. The commercial was shot and edited in HD on a Sony Ex3 with a Letus Ultimate adapter and Zeiss prime lenses
The campaign has aired on Irish national TV since January 2009 and is a prime example of our ability to deliver on time, to spec and within budget.
Another Avenue were commissioned by Sony Pictures Ireland and Presence Communication to produce this 2 minute video promoting the movie 'Mall Cop'. The promo was filmed on location in Shelbourne Park, Greyhound racing track in Dublin Ireland.
Directed by Mark Wooderson, the video was aired on RTÉ Young Peoples television, and distributed virally on YouTube.
The promo was shot with 2 x Sony EX3 cameras using Redrock Micro 35 mm Adapters in full raster HD. Edited in Final Cut Pro 6 with green screen composited